Welcome and Introductions.  Discussion of plan for the seminar, including what’s expected of the team projects

• Vikki Porter, director, Knight Digital Media Center, USC Annenberg School for Communication
• Michael Williams, associate professor, Philip Merrill College of Journalism at the University of Maryland-College Park

Current practice - What’s being done at the participants’ papers: Roundtable discussion exploring the role of editorial/commentary in our democracy and examining where we are today.

• Vikki Porter, director, Knight Digital Media Center, USC Annenberg School for Communication
• Michael Williams, associate professor, Philip Merrill College of Journalism at the University of Maryland-College Park

Looking at how the Web has opened the door to a new era of multimedia savvy communicators.  Some considerations of trends.  What does it mean to the role of traditional media and its future? Facilitated by Michael Williams

Senior fellow David Mastio, BlogNetNews.com, Knoxville, participated in this session.

• Michael Williams, associate professor, Philip Merrill College of Journalism at the University of Maryland-College Park
• Keith Burton, owner, Burton Communications LLC
• S. Renee Mitchell, columnist, The Oregonian
• Courtney Lowery, editor-in-chief, co-founder, New West.Net

Keynote address - “Redefining the Editorial Voice”

• William Desmore, director/editor, Media Giraffe Project, University of Massachusetts-Amherst, and the New England News Forum

Stuff that’s here now or just beyond the horizon.  Social mapping.  Locative, ubiquitous networks.

• Amy Gahran, journalist, media consultant, and entrepreneur
• Leslie Rule, KQED's Digital Storytelling Initiative in San Francisco

Ways to reach, serve and satisfy a non-typical audience

• Ocean Mac Adams, senior vice president, MTV News
• Rahaf Harfoush, consultant, writer, blogger, poet and aspiring author
• Chaka M'kali, muralist, graffiti artist, noted hip-hop performer

More than just fun - interactive utility and effective communication.

• Larry Dailey, Reynolds Chair in Media Technology; professor, Donald W. Reynolds School of Journalism, University of Nevada-Reno
• Don Wittekind, assistant professor, School of Journalism and Mass Communication, University of North Carolina-Chapel Hill

Making use of what we can now.

• Todd Ziegler, senior vice president of client services, Bivings Group

Understanding the options to be considered when implementing change

• Lawrence Wilkinson, Chairman, Heminge & Condell; Co-founder, Global Business Network

Group exercise based on Scenario Building discussion.

• Michael Williams, associate professor, Philip Merrill College of Journalism at the University of Maryland-College Park

Understanding the project and the role it plays in the seminar.  Laying the groundwork for the outcome of group work.

Senior fellow Eddie Roth, Editorial Writer and Multimedia Producer, Dayton Daily News, participated in this session.

Divulging plans for change and how to get support from all constituencies

• Vikki Porter, director, Knight Digital Media Center, USC Annenberg School for Communication
• Michael Williams, associate professor, Philip Merrill College of Journalism at the University of Maryland-College Park

Break-Out Rooms - Hollywood Ballroom, Santa Monica Rooms A & B
Fellows break into working groups to develop content plans/new models.

Building a new model.

Group work - completing presentations.

Teams present their projects.

• Vikki Porter, director, Knight Digital Media Center, USC Annenberg School for Communication